Audience SolutionsResearch and InsightsAdshel CreateAbout AdshelCommunity and EnvironmentInfrastructure
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Adshel has the most comprehensive Research & Insights program in the outdoor industry with $3.3M invested over the last 9 years in research & insights.
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The Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry with over 400 street furniture campaigns researched.
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With the largest street furniture coverage in Australia, 92% of Australians in metro cities live in Adshel areas.
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Adshel has the most extensive CBD coverage in Melbourne, Brisbane, Adelaide, Perth and Canberra.
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Adshel Create, our innovations portfolio, has been used by some of Australia’s top brands in over 100 campaigns.
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Adshel holds contracts with more than 120 councils and authorities across Australia and New Zealand for street furniture provision and maintenance.
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Adshel is sponsoring the planting of 10,000 trees in Daintree Rainforest to match the number of infrastructure products we have built across Australia - our contribution to a greener future.
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Adshel has donated over $7,600,000 worth of media space to not-for-profit organisations in the last 10 years, with more than $1,100,000 donated in 2008 alone.
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Adshel performs more than 650,000 rounds of cleaning and maintenance as part of its street furniture contacts each year.
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In the past 10 years Adshel has built over 10,000 bus shelters and other infrastructure solutions and maintains more than 13,500 advertising panels throughout Australia and New Zealand.
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Adshel Packages

Adshel packages


We build our packages to maximise audience delivery based on advertiser requirements. Adshel's core strength lies in our ability to generate mass awareness for a brand or product. However we also understand the need for a more targeted approach and have developed a unique range of proprietary campaign planning tools to target audiences with greater accuracy than ever before.

There are 4 main ways to plan your campaign with Adshel:

 

 

Broadcast packages

Designed to maximise reach leveraging the breadth of coverage that Adshel delivers in metro cities and key regional locations using an even distribution of sites. Starting with a broadcast base ensures maximum potential reach across a wide cross section of consumers.
 
  National 6 metro cites & key regional locations  
  Metro City 6 metro cities  
  Eastern Seaboard Sydney, Melbourne, Brisbane  
  Sydney & Melbourne Sydney & Melbourne  
  Single City Metros available individually  
   

 

 

Tailored packages

Australian and international research demonstrates that broadcast reach and frequency delivers audiences, and environmental targeting maximises media context and boosts awareness. To leverage this, Adshel's Tailored Packages are preplanned using consumer insights, ABS and market analysis data to target population focal points, CBD, journey to work destinations and leisure and lifestyle hubs.
 
  Tailored by Environment Tailored by Audience  
  CBD & Key Suburbs Youth  
  FMCG Adultescents  
  Route Trade Commuter - Homebound & Workbound  
  Consecutive    
  Create    
  Rail    
  Airport    
  Retail    
   

 

 

Proximity targeting

Adshel can add a further layer of targeted frequency based on your brief to maximise your communication and targeting needs. Proximity targeting allows even more advanced targeting, for example, selecting sites near competitor outlets.

Adshel has the most comprehensive environment and demographic targeting capabilities in the Australian out of home industry:
  • Target relevant consumer environments with over 50 proximity categories and 270 subcategories
  • Reach a specific demographic group with over 10 age and income levels to geographically target where people live based on data from the ABS modeled by Pathfinder Solutions to current year values
 
  Proximity Coverage Environment  
  Proximity Targeting 5 metro cities Roadside  
   

 

 

Adshel Mobile

By adding a mobile component such as Bluetooth, SMS, MMS or a QR code to your outdoor campaign, you enable your customers to immediately interact with your brand and provide instant responses to your call to action.

Integrate mobile into your Adshel campaign and make your outdoor count.

Connect with Australia’s largest out of home mobile network - available now at outdoorconnects.com