insight through move

The introduction of MOVE will herald a new era of outdoor audience measurement. Three years in the making, with $5 million in industry wide investment, the platform will measure multiple outdoor formats across roadside, transport & retail environments.

Adshel is working with the Outdoor Media Association in developing Australia’s first industry wide audience measurement system known as MOVE (Measurement of Outdoor Visibility & Exposure).

MOVE to be released in 2010, will provide outdoor operators, media buyers and advertisers with access to reach and frequency audience data for all major out of home formats. The system will use a net (Likelihood To See) measure rather than a gross (Opportunity To See) measure favoured by all other media providing greater accountability to advertisers and media agencies.

MOVE is endorsed by the Media Federation of Australia and the Australian Association of National Advertisers.

Adshel and move - a unique partnership

Adshel recognises the enormous value in combining MOVE learnings with findings from our Research & Insights program. Our extensive Research and Insights program will complement MOVE to ensure that Adshel continually offers its clients a depth of insight into outdoor beyond all other operators.

With over 12,000 advertising panels in Australia, Adshel has the largest street furniture coverage and MOVE will validate Adshel’s unique position of providing the most effective reach.

International learnings have demonstrated that breadth of coverage is an important driver of reach. Using MOVE metrics Adshel will aim to deliver optimum reach by market through our extensive coverage, augmenting this with proprietary planning tools to target frequency to key environments and audiences. As part of our long-standing commitment to deliver efficient, accountable and effective outdoor advertising, Adshel will ensure campaign weights, campaign distribution and campaign pricing are fully reviewed once MOVE is launched.