Adshel has partnered with Dalton, the largest supplier of paper to the printing industry in Australia, to create a groundbreaking poster recycling program.

The partnership will see all posters printed by Adshel's production services moving to Yupo stock, which can be recycled into polypropylene products. Post campaign, crates provided by Dalton and housed at Adshel depots will collect the expired posters. These posters will be recycled and used for a host of polypropylene extrusions such as compost bins, injection mouldings, milk crates, worm farms and even back into the crates used to collect the posters.

Adshel customers printing via third party suppliers are also encouraged to switch to recyclable stock. This allows all posters, not just those produced by Adshel to partake in the recycling program.

This program sees Adshel significantly reducing landfill and becoming more environmentally friendly whilst maintaining high standards of production. Implementation of this program will see Adshel recycling at least 60% of all posters, with the aim to move to 100% of all posters recycled over the longer term.

As a leader in out of home advertising and infrastructure solutions and as a responsible corporate citizen, Adshel has pledged to give back to the environment it operates in.

In celebration of its 10th Anniversary in 2007, Adshel sponsored the planting of 10,000 trees in the World Heritage Listed Daintree Rainforest. The trees are planted on behalf of Adshel’s staff, clients and councils, matching the number of urban structures Adshel has built across Australia.

The Adshel Tree Planting project allows up to 220,000 kg of CO2 to be offset each year and ensures Adshel pioneers responsibility towards the environment.

For this project Adshel has committed to work with Rainforest Rescue, a not-for-profit organisation working on saving Australia’s rainforests for current and future generations.