Adshel - News - Leading Street Furniture Advertising Provider in Australia and New Zealand</h1> <article> <h1>Adshel Invigorates Innovation Brand 'Create' with Unique Viral Campaign</h1> <p>Wed, Oct 08 2008 10:10:03 EST</p> <p>Adshel recently relaunched its innovative Create brand with the proposition "Create Another World, Another Place". The relaunch repositions the brand by moving the focus from product to experience, aiming to inspire advertisers and creative agencies to generate cutting-edge work for Adshel outdoor media.</p> </article> <article> <h1>HP GETS IN TOUCH WITH ADSHEL CREATE</h1> <p>Mon, Sep 15 2008 09:11:02 EST</p> <p>Itching to get your hands on one of the new Hewlett-Packard TouchSmart PCs? Adshel may have the competition for you.</p> </article> <article> <h1>BCM takes out top prize in the 2008 BAD Adshel Creative Challenge</h1> <p>Mon, Sep 01 2008 14:52:14 EST</p> <P>If you had one hour to come up with an outdoor execution in response to the brief "Give someone the gift of sight" for Guide Dogs Queensland how would you do?</P> </article> <article> <h1>Honda jazzes into town on Adshel Create</h1> <p>Mon, Sep 01 2008 14:52:34 EST</p> Adshel's latest national Create Wrap campaign hits the streets this week, helping Honda launch their second generation Jazz, six years after the launch of the original. </article> <article> <h1>Adshel Creates Another World for Emirates</h1> <p>Sat, Jul 19 2008 13:05:54 EST</p> Emirates teamed up with Adshel and Initiative in June to launch their new in-flight entertainment range. The tagline of "The World is Your Playground" took a literal turn utilising Adshel Create's Wrap and Sound technology. </article> <article> <h1>Diet Coke Brightens up with Adshel Create</h1> <p>Fri, Jul 18 2008 13:06:47 EST</p> Adshel's latest Create Campaign launched in June for Coca Cola South Pacific, engaging the senses of consumers with Adshel Create's Electro Luminescent Paper (ELP) technology. </article> <article> <h1>Strong half yearly result for outdoor</h1> <p>Wed, Jul 16 2008 13:07:42 EST</p> Now in its sixth consecutive year of growth, the outdoor media industry has continued its upward revenue trend in producing half yearly results 11 per cent higher than for the same period last year. </article> <article> <h1>ADSHEL ACQUIRES TOWN & PARK FURNITURE</h1> <p>Wed, Jun 04 2008 13:08:38 EST</p> Adshel has acquired Town and Park Furniture, one of the most highly respected and successful companies in Australia's street furniture market. The acquisition will see Adshel expand its current offering via its Infrastructure division, Adshel Infrastructure, to include the extensive range of products and services from Town and Park. </article> <article> <h1>ADSHEL LAUNCHES NEW ADVERTISING FORMAT</h1> <p>Mon, Apr 14 2008 13:09:38 EST</p> <P>Adshel launched its newest advertising format in Sydney CBD rail stations on Monday 14 April offering advertisers an exciting and larger creative platform to reach commuters. At 1.8m high by 3.6m wide, the Adshel VISTA is three times the size of a standard Adshel advertising panel and has the ability to scroll three different creative executions per unit.</P> </article> <article> <h1>ADSHEL INFRASTRUCTURE BUILDS LANE COVE BUS INTERCHANGE</h1> <p>Fri, Mar 28 2008 13:10:30 EST</p> Adshel Infrastructure, in partnership with the Lane Cove Tunnel Project (Thiess John Holland Joint Venture) and Lane Cove Council, recently completed a significant infrastructure project in Lane Cove to deliver a 22m double cantilever (2 x 1.6 metre spans) walkway shelter as part of the new bus interchange on Epping Road. The project also included the installation of four free standing Evo bus shelters. </article> <article> <h1>MOUNT FRANKLIN ENSURES EVERY MOUTHFUL COUNTS WITH ADSHEL</h1> <p>Tue, Oct 21 2008 14:34:19 EST</p> Adshel’s latest Vacuum Mould campaign has hit the streets late last month, and the creative is sure to draw a few stares. The innovative national campaign features the tagline “Every Mouthful Counts”, with the Vacuum Mould making a cheeky reference to highlight the campaign’s connection to breast cancer awareness. </article> <article> <h1>AUSTRALIA'S NEW OUTDOOR AWARDS CREATE UNUSUAL OUTDOOR LAUNCH EVENT OF THEIR OWN</h1> <p>Thu, Nov 06 2008 11:40:52 EST</p> <FONT class="" size=3><SPAN class="" lang=EN-US><A class="" href="mailto:Helen.Willoughby@oma.org.au" mce_href="mailto:Helen.Willoughby@oma.org.au"></A></FONT>The Outdoor Media Association of Australia is set to launch a new award -The Outdoor Awards.<FONT class="" size=3><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p class=""></o:p></SPAN></FONT> </article> <article> <h1>NEW GROUP SALES MANAGERS APPOINTED</h1> <p>Mon, Nov 03 2008 10:22:19 EST</p> Adshel has appointed two new Group Sales Managers in its recent sales team restructure, with Carla Vella & Lauren Hamilton being promoted to the new roles within the NSW team. </article> <article> <h1>COMMONWEALTH BANK MAKES SOME NOISE ON ADSHEL</h1> <p>Tue, Nov 18 2008 12:49:46 EST</p> Commonwealth Bank unveiled their latest Adshel Create campaign last week, with a Sound Station urging audiences to 'Listen Up' and 'Watch Your Music Grow'. The campaign aims to attract the youth market by offering free monthly music downloads when a Commonwealth Bank Debit Mastercard account is opened. <BR> </article> <article> <h1>ADSHEL DISCUSSES OUTDOOR DIGITAL REVOLUTION AT THE DIGITAL SUMMIT</h1> <p>Fri, Nov 21 2008 11:17:08 EST</p> <P>Adam Butterworth, Sales Director, Adshel will be speaking at the Digital Marketing & Media Summit today around the outdoor digital revolution. </P> <P mce_keep="true"> </P> </article> <article> <h1>ADSHEL MAKES YOUR OUTDOOR COUNT IN 2009</h1> <p>Tue, Dec 09 2008 10:57:25 EST</p> Adshel launches the direction of its media brand and materials under the proposition "Making Outdoor Count" </article> <article> <h1>ADSHEL KICKS OFF GROUNDBREAKING POSTER RECYCLING PROGRAM</h1> <p>Thu, Dec 18 2008 10:22:47 EST</p> <P>Groundbreaking poster recycling program launched in conjunction with Dalton. </P> </article> <article> <h1>TWILIGHT HITS THE STREETS, LEAVES AUDIENCES THIRSTY FOR MORE</h1> <p>Tue, Dec 23 2008 11:23:09 EST</p> The latest Adshel Create campaign hit the streets last week ahead of the film's national release. </article> <article> <h1>Economic conditions cause Adshel to forgo Brisbane bike scheme</h1> <p>Tue, Jan 06 2009 11:04:01 EST</p> Volatile economic conditions force Adshel to forgo the Brisbane community bike hire scheme following a Council request for an extention of the original proposal period. </article> <article> <h1>THE OUTDOOR AWARDS UNVEIL EXTRAORDINARY FIRST PRIZE –</h1> <p>Wed, Feb 04 2009 12:11:34 EST</p> The Outdoor Media Association have unveiled the prize up for grabs for the inaugural Outdoor Awards, as well as the global judging panel. </article> <article> <h1>ADSHEL'S POSTER RECYCLING PROGRAM UNDERWAY WITH HONDA FIRST TO MARKET</h1> <p>Thu, Feb 12 2009 10:41:49 EST</p> <SPAN class="" lang=EN-AU>Honda and Adshel have partnered to deliver a groundbreaking 'green' street furniture campaign under Adshel's new poster recycling program announced late last year. The outdoor campaign launches nationally this week and highlights Honda's new product offering.</SPAN> </article> <article> <h1>ADSHEL'S INVOLVEMENT WITH EARTH HOUR IN 2009.</h1> <p>Wed, Mar 18 2009 11:48:45 EST</p> In line with its corporate strategy of supporting the community and environment, Adshel has committed to supporting Earth Hour in 2009 by donating a national media campaign in March worth over $260,000. </article> <article> <h1>ADSHEL SUPPORTS VICTORIAN BUSH FIRE APPEAL</h1> <p>Fri, Feb 20 2009 10:46:25 EST</p> Adshel doubles all staff contributions made to help the regions devastated by the Victorian bushfires. </article> <article> <h1>FAST & FURIOUS SPEEDS ONTO OUTDOOR WITH ADSHEL</h1> <p>Wed, Apr 22 2009 11:46:50 EST</p> The Fast & Furious campaign hits the streets this month, ahead of the films release. The campaign utilises Create Bluetooth for fast delivery and increased engagement. </article> <article> <h1>CORNETTO TAKES ITS COMPETITION TO THE STREETS ON ADSHEL.</h1> <p>Mon, Feb 23 2009 12:11:25 EST</p> <P>Streets Cornetto unveils its latest outdoor campaign - with a competition which confirms the tagline 'No Boring Bits'</P> </article> <article> <h1>ADSHEL SUPPORTS MEDIBANK INTERNATIONAL FOR THE FOURTH YEAR RUNNING</h1> <p>Fri, Feb 13 2009 16:24:41 EST</p> The 2009 Medibank International kicked off in January and drew big names in tennis to Sydney for its duration. Adshel was pleased to once again be a key sponsor for the event. </article> <article> <h1>ADSHEL APPOINTS NEW MARKETING DIRECTOR</h1> <p>Thu, Sep 25 2008 08:54:04 EST</p> Adshel has appointed Elvira Lodewick in the capacity of Marketing Director - Australia and New Zealand as Anthony Xydis departs for Switzerland after eight years with the company. </article> <article> <h1>ADSHEL DISCUSSES ENGAGING OUTDOOR AT THE ADVERTISING & MEDIA SUMMIT</h1> <p>Wed, May 13 2009 14:35:19 EST</p> Elvira Lodewick, Marketing Director of Adshel yesterday discussed the importance of adding engaging outdoor advertising to a media schedule, as well as emerging technologies in outdoor and the impacts of MOVE. </article> <article> <h1>ADSHEL ADDRESSES THE BOOMER SUMMIT; HOW TO MAXIMISE ENGAGEMENT THROUGH INSIGHT</h1> <p>Thu, May 28 2009 12:58:23 EST</p> Adam Butterworth, Sales Director of Adshel discussed the importance of a research based approach to advertising effectively and engaging with the Boomer audience at the Baby Boomer Summit earlier this week. </article> <article> <h1>AGENCIES TO BATTLE IT OUT AT THE UPCOMING 'CREATIVE CHALLENGE' EVENT WITH SYDNEY THEATRE COMPANY</h1> <p>Fri, Jun 26 2009 11:00:41 EST</p> <p>AWARD and Adshel have teamed up to host a Creative Challenge event, promoting creative excellence in outdoor advertising. Theatre Artistic Directors Cate Blanchett and Andrew Upton will discuss their vision for the Company, which will form part of the brief.</p> </article> <article> <h1>'TRANSFORMERS: REVENGE OF THE FALLEN' LAUNCH DELIVERS MOBILE OUTDOOR MEDIA FIRST</h1> <p>Tue, Jun 30 2009 09:53:06 EST</p> <p>Adshel, Paramount Pictures, Mediaedge:cia and AURA Interactive have teamed up to deliver Australia's largest mobile marketing campaign for the release of 'Transformers: Revenge of the Fallen'. The campaign included hundreds of mobile 'hotspots' incorporating Bluetooth and QR Code to facilitate consumer engagement.</p> </article> <article> <h1>ADSHEL TREATS SENIOR MEDIA PLAYERS WITH THE ANNUAL SALON & THE CITY EVENT</h1> <p>Fri, Jul 03 2009 15:32:42 EST</p> <p>Sixty key decision makers in the media industry were treated to a treatment of their choice, high tea and champagne at Adshel's ninth annual Salon and The City event.</p> </article> <article> <h1>ADSHEL'S MOBILE PLATFORM CELEBRATED AT LAUNCH EVENT IN SYDNEY</h1> <p>Mon, Jul 13 2009 17:15:30 EST</p> <p>Adshel teamed up with Aura Interactive for a private preview screening of Transformers 2: Revenge of the Fallen at IMAX cinemas last week to celebrate the launch of Adshel's Mobile network.</p> </article> <article> <h1>CREATIVE CHALLENGE BRIEF ENCOURAGES AGENCIES TO BRING THEIR IDEAS... OUTDOORS</h1> <p>Tue, Jul 21 2009 11:25:20 EST</p> <p>The buzz in the air was palpable as teams from 18 creative agencies across Sydney gathered to answer a brief for their ‘client’ at the inaugural Creative Challenge on Thursday 16 July.</p> </article> <article> <h1>ADSHEL CREATES THE WORLD'S FIRST 'RAINING' BUS SHELTER FOR KIDSCAN TRUST</h1> <p>Thu, Jul 30 2009 15:35:34 EST</p> <p>Adshel unveils their latest campaign in New Zealand for the KidsCan StandTall trust - the world's first "raining" bus shelter.</p> </article> <article> <h1>ADSHEL AIMS TO INCREASE COMMUNITY AWARENESS WITH PEOPLE BEHIND POSTERS CAMPAIGN</h1> <p>Thu, Sep 03 2009 15:00:35 EST</p> <p>Adshel kicks off a campaign aimed at increasing awareness of Adshel's contribution and investment into the communities it works with.</p> </article> <article> <h1>ADSHEL PARTNERS WITH MEDIA V AND MAVERICK FOR AN EXPERIENTIAL SUMMER</h1> <p>Mon, Sep 21 2009 09:49:03 EST</p> <p>Adshel have partnered with national mobile outdoor specialist MediaV and experiential marketing experts Maverick to launch their summer offering. The partnerships see Adshel tie up exclusive bundling incentives with Media V and Maverick when more than one Adshel Activation component (eg. Adshel Mobile, Adshel Create, sampling, mobile outdoor through Media V, experiential through Maverick) is booked through Adshel.</p> </article> <article> <h1>DAIRY FARMERS GETS IT RIGHT WITH MOOVE CAMPAIGN</h1> <p>Fri, Oct 02 2009 14:42:33 EST</p> <p>Adshel announces BMF's campaign for Dairy Farmers Moove as the Campaign of the Quarter. The initiative aims to promote excellence in outdoor and is supported by AWARD.</p> </article> <article> <h1>REALISE THE POTENTIAL WITH AMEX</h1> <p>Tue, Nov 03 2009 12:09:23 EST</p> <p>Amex Wraps hit the streets of Melbourne this week as part of the 'Realise the potential' campaign which promotes Amex services to existing and potential clients.</p> </article> <article> <h1>ADSHEL CREATES BUBBLE MACHINE FOR AERO IN AN AUSTRALIAN FIRST</h1> <p>Wed, Nov 04 2009 12:31:49 EST</p> <p>Adshel develops Australia's first bus shelter with a bubble machine embedded into the panel for Nestle Aero.</p> </article> <article> <h1>PACIFIC BRANDS STEPS IT UP WITH BONDS TEE'S CAMPAIGN</h1> <p>Tue, Dec 22 2009 13:44:57 EST</p> <p>Pacific Brands recent Bonds Tees campaign was announced today as the winner of Adshel’s award for the Best Outdoor Execution of the quarter for quarter 3.</p> </article> <article> <h1>950 ADSHEL ADVERTISING PANELS DONATED TO CHARITIES IN CHRISTMAS PROMOTION</h1> <p>Tue, Dec 22 2009 13:51:57 EST</p> <p>In a season marked with giving, Adshel has this year given their clients and business partners the opportunity to give back, by gifting them an Adshel advertising panel to donate to a charity of their choice. To date over 950 panels have been donated, a figure that continues to grow.</p> </article> <article> <h1>ADSHEL SALES DIRECTOR PROMOTED TO CEO CLEAR CHANNEL SINGAPORE</h1> <p>Mon, Jan 25 2010 08:50:08 EST</p> <p>Adshel is pleased to announce the promotion of Adam Butterworth to Chief Executive Officer of Clear Channel Singapore.</p>  </article> <article> <h1>ADSHEL CHRISTMAS PROMOTION CONCLUDES - 958 PANELS DONATED TO CHARITIES</h1> <p>Wed, Jan 27 2010 08:57:25 EST</p> <p>The 2009 Adshel Christmas promotion has come to an end with 958 Adshel advertising panels donated to 25 charities across Australia and New Zealand.</p> </article> <article> <h1>TELSTRA REVEALS TRADING POST CAMPAIGN ON ADSHEL CREATE SOUND STATIONS</h1> <p>Wed, Jan 20 2010 10:52:54 EST</p> <p><span style="color: #888888;">Telstra's 'Baaargain, Reckon' campaign for the <span>Trading Post hits Adshel Create Sound Station this week, solving the mystery surrounding the unbranded teaser campaign which was up previously. </span></span></p> </article> <article> <h1>PERCY JACKSON LANDS ON ADSHEL MOBILE</h1> <p>Wed, Jan 27 2010 11:00:52 EST</p> <p>Percy Jackson and the Lightning Thief hits Adshel Mobile this week, with a medium weight campaign complimented by Bluetooth in the Sydney, Melbourne and Brisbane markets.</p> </article> <article> <h1>HOLMES AND WATSON - AT A SHELTER NEAR YOU</h1> <p>Mon, Dec 21 2009 12:02:35 EST</p> <p class="MsoNormal" style="text-align: justify; line-height: 150%; margin: 0cm 0cm 0pt;"><span style="line-height: 150%; font-family: " lang="EN-US">Village Roadshow’s latest campaign ahead of the Sherlock Holmes campaign hit the streets over the Christmas break to generate awareness amongst all people aged 16-39 ahead of the film’s release, and ultimately drive ticket sales during the lucrative Christmas period. </span></p> </article> <article> <h1>Adshel Granted FSC Certification</h1> <p>Thu, Feb 18 2010 16:09:50 EST</p> <p><span style="font-family: "Franklin Gothic Book"; font-size: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Following the recent acquisition of Town and Park Furniture by Adshel and the company’s efforts over many years to supply responsibly managed timber, Adshel is proud to announce that it has successfully been granted Forest Stewardship Council (FSC) Chain of Custody Certification by Scientific Certification Systems (SCS). </span></p> </article> </main></body></html>